In the student teams you work together on a self-made concept in digital media. A hundred ideas are thought up after a group brainstorm. Two of those will be developed further, these will be researched on feasibility, target group and marketing potential. Both ideas then will be presented to a Dragon’s Den. The winning idea will be further developed during the semester. Each group will end the semester with at least a working prototype but preferabely ‘ready to ship’ product.