When a company’s turnover decreases and managers have no new products or services to introduce in the market, the enterprise’s future becomes dark and insecure. Many companies struggle with innovation as a solution for this issue.
This minor focuses on solving that specific problem. You will learn different methods for managing the innovation process. Also, you will gain insight into the definition of enterprise strategy and planning for future products and services, based on thorough market and costumer research.
We deal with issues such as:
- Market & User Research
- Innovation Project
- Innovation: Methods & Management
- Service Design
- Effective Communication of Ideas
- Product & Business Planning
- Business Strategy
- Subsidy Schemes
- Advanced Marketing
Read the entire learning programme
If you wish to apply to Windesheim University you are required to complete and submit the application form and a Learning Agreement. You have to have the forms signed by your own departmental coordinator.