How can an entrepreneur anticipate change? Could business be greener? How do you keep abreast of trends? The focus of this research theme is the development and sharing of enterprise-related knowledge. Emphasis is placed on sustainability, adaptability and innovation.

How can a business remain successful when the market is constantly changing and more emphasis is constantly being placed on social accountability? With a view to adapting, innovating, trading more ethically and operating more efficiently, organisations are increasingly inclined to form alliances. Especially in the SME sector, partnerships with clients, suppliers and consultants are now commonplace. Our research activities are divided into several subjects:

Accountancy and Control

How much accountancy does a business need? What can accountants achieve through the use of social media? Do consumers still trust financial institutions? Should enterprises remain well within the rules or push at the boundaries?

Sustainable Enterprise

Sustainability is a high priority for the business community. Windesheim helps businesses to make their products more sustainable and to use the internet, social media and mobile services to support and communicate their ambitions.

Family Businesses

Three quarters of SMEs are family enterprises and 40 per cent of the working population works in a family business. With a view to supporting performance in this economically vital group of businesses, Windesheim undertakes exclusive research into the family businesses sector.

Read more

Social Innovation and Diversity

How do you utilise the various competences of your personnel to best effect? In collaboration with regional businesses and institutions, Windesheim investigates ways of identifying and utilising diversity and thus creating added value.

Supply Management

Under the influence of factors such as globalisation, technological change and the depletion of raw materials, supply chains are evolving. Windesheim monitors relevant developments and investigates how the business community can best respond.